Archive: case study

Trust your employees during a crisis (part 2)

18 March 2019 by Kara Jobmann

The Takata airbag recall is one of the largest and most widespread manufacturers recalls to date. Almost 40 million cars were affected by faulty airbag inflators, with almost 50 million inflators having to be replaced. 21 major car companies were affected by this recall and had to issue massive recalls.…

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Road sign with Trust sticker

Trust your employees during a crisis

12 March 2019 by Kara Jobmann

A crisis can begin with one disregarded email from a low-level manufacturing employee and it can be significantly exasperated by a company’s lack of existing infrastructure for internal communications; especially if there’s a disconnect between management and lower-level employees. Poor internal communications can cause a larger degradation of communications which,…

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Oxfam’s Haiti crisis: two lessons for crisis communicators

12 February 2018 by Steph Gray

Oxfam’s leadership and communications team has had a torrid weekend, dealing with a media story about shocking allegations of a cover-up of sexual abuse of beneficiaries in the aftermath of the Haiti earthquake in 2011. There will be countless crisis consultants offering their hot takes on what looks like a serious…

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22/03/2017: Where’s the chronology?

24 March 2017 by Kate Rawlins

It was my colleague who first broke the news to me. “Apparently there’s been shots fired outside parliament,” he said. As much as I live and breathe social media, a few tweets reporting loud noises wasn’t enough for me. The ex-reporter in me believes in verification. Then the BBC notification…

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