Case Studies: 
Crisis Communication Plans Tested

How Social Simulator helps businesses prepare

Having a solid crisis communication plan is essential for any organization. But how do you know if your plan will hold up under real-world pressure?

Social Simulator's crisis communication exercises provide a safe and realistic environment to test your existing plan and identify areas for improvement. We create simulated crisis scenarios, complete with social media firestorms, traditional media inquiries, and internal communication challenges.

Here, in our case studies, you'll see how leading organizations have used Social Simulator to test and refine their crisis communication plans. These examples showcase the real-world impact our simulations can have on your organization's preparedness.

Ready to test your crisis communication plan and build a more resilient organization?

Explore our case studies to see how Social Simulator can help!

How we engaged Public Information Officers in ExxonMobil’s exercise in Houston

We work with ExxonMobil to help them test their communications teams as part of their full-scale Rapid Response Team (RRT) exercise. In October 2024 we were involved in an exercise at their Houston campus, where we tested their communications personnel and their crisis communications response following a high-impact oil spill incident. We used our Social […]

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We put social media into New York State’s emergency drill at Grand Central

We work with New York State to help them add a dynamic social media component to their full-scale exercises. Most recently we supported with the delivery of a full-scale exercise at the recently-opened Grand Central Madison Terminal. The session was delivered overnight and tested the emergency response processes of multiple stakeholders to a high-impact incident […]

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Helping Lloyd’s of London prepare for business disruption

We work with Lloyd's of London to help them and their Managing Agents prepare for incidents impacting the insurance market. Most recently we delivered an exercise to test the Managing Agents’ ability to cope with ongoing business disruption following a catastrophic natural disaster alongside a suspected cyber attack. The multi-day exercise simulated events across a […]

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How can military organisations get started with social media advocacy?

We work with the Royal Air Force (RAF) to develop storytellers who talk about their work in a real, authentic way that suits them on their own social channels. This style of communications brings the stories of the RAF to the public with a level of authenticity and credibility that cannot be achieved on corporate […]

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How does a financial regulator prepare for a sector-wide crisis?

We work with a North American financial regulator client to help them prepare and deliver an annual crisis communications exercise in order to: Train team members in the key best practices of crisis communications Road test scenario-specific communications strategy and messaging materials to identify any gaps or vulnerabilities  We work with the client planning team […]

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How can social media training meet the needs of 30,000 staff?

We design a social media learning and development program for Lenovo’s 30,000 employees, in multiple languages. The program has two levels: foundation - for those with less experience or confidence; and practitioner - for those who want to become social media advocates and explore new channels. Online safety and security are a particular priority. The […]

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