Crisis Communication Plan Testing: Prove Your Crisis Readiness

How Social Simulator helps businesses prepare

Having a solid crisis communication plan is essential for any organization. But how do you know if your plan will hold up under real-world pressure?

Social Simulator's crisis communication exercises provide a safe and realistic environment to test your existing plan and identify areas for improvement. We create simulated crisis scenarios, complete with social media firestorms, traditional media inquiries, and internal communication challenges.

Here, in our case studies, you'll see how leading organizations have used Social Simulator to test and refine their crisis communication plans. These examples showcase the real-world impact our simulations can have on your organization's preparedness.

How can social media centres of excellence stay connected?

We create and deliver interactive training webinars to educate ExxonMobil employees globally on online best practices and social media skills. These webinars build participant’s confidence in navigating the online world and representing ExxonMobil. Each webinar is prepared and facilitated by the Social Simulator team and is consistent with ExxonMobil goals and guidelines. Our webinars address […]

We help the England & Wales Cricket Board test and improve their crisis readiness, and prepare the various sporting grounds ahead of hosting Cricket World Cup matches. We design and facilitate a full-day practical session for participants to familiarize them with crisis management best practices and lay the foundation for a strong response. Participants work […]

The Government Communication Service (GCS) asks us to create crisis communications training for participants with vastly different backgrounds and roles - from experienced press officers, to new social media managers or heads of strategic comms from the private sector. Social media training online, offline, hybrid We create and deliver these sessions online and in-person, using […]

We support JetBlue to deliver their biennial full-scale exercise to test their emergency response plan. Using our Social Simulator platform, we challenge communicators from JetBlue and related emergency response agencies through real-time Twitter/X, Facebook and Instagram feeds including inquiries from relatives, eye witness imagery and stories, and live, on-scene reporting by journalists and media outlets. […]

The Bank of England needs to stress test how firms coordinate a sector-wide response to a high-profile cyber incident, working remotely over email and conference call. We engage and challenge 40 participating firms by delivering real-time email, social and mainstream media injects through the Social Simulator platform. The scenario is realistic and combines operational information […]

When organisations are merged, their social media channels can be left behind. Our client was created from several different housing organisations. With an ambitious digital strategy, a prominent media profile and some challenging tenants, their social media activity needed to get up to speed. We worked with their digital and communications teams to: audit their […]