Case Studies: 
Crisis Communication Plans Tested

How Social Simulator helps businesses prepare

Having a solid crisis communication plan is essential for any organization. But how do you know if your plan will hold up under real-world pressure?

Social Simulator's crisis communication exercises provide a safe and realistic environment to test your existing plan and identify areas for improvement. We create simulated crisis scenarios, complete with social media firestorms, traditional media inquiries, and internal communication challenges.

Here, in our case studies, you'll see how leading organizations have used Social Simulator to test and refine their crisis communication plans. These examples showcase the real-world impact our simulations can have on your organization's preparedness.

Ready to test your crisis communication plan and build a more resilient organization?

Explore our case studies to see how Social Simulator can help!

How does a major sports venue prepare for their biggest event of the year?

We help the England & Wales Cricket Board test and improve their crisis readiness, and prepare the various sporting grounds ahead of hosting Cricket World Cup matches. We design and facilitate a full-day practical session for participants to familiarize them with crisis management best practices and lay the foundation for a strong response. Participants work […]

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How does the UK Government Communication Service deliver crisis communications training for thousands of civil servants?

The Government Communication Service (GCS) asks us to create crisis communications training for participants with vastly different backgrounds and roles - from experienced press officers, to new social media managers or heads of strategic comms from the private sector. Social media training online, offline, hybrid We create and deliver these sessions online and in-person, using […]

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JetBlue tests emergency response plan at New York headquarters

We support JetBlue to deliver their biennial full-scale exercise to test their emergency response plan.  Using our Social Simulator platform, we challenge communicators from JetBlue and related emergency response agencies through real-time Twitter/X, Facebook and Instagram feeds including inquiries from relatives, eye witness imagery and stories, and live, on-scene reporting by journalists and media outlets. […]

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Helping the UK’s largest housing group make sense of social media

When organisations are merged, their social media channels can be left behind. Our client was created from several different housing organisations. With an ambitious digital strategy, a prominent media profile and some challenging tenants, their social media activity needed to get up to speed. We worked with their digital and communications teams to: audit their […]

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How can a crisis management program be delivered at scale?

Shell need to deliver crisis management simulations and tabletop exercises across their global markets, including Europe, the Middle East, Asia, the Americas, and Asia Pacific to test their senior decision-makers on managing a range of high-impact reputational threats or issues. As an added element, they want to be able to conduct these trainings in a […]

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How can Local Resilience Forums deliver better exercises?

Exercise Inundation was a large-scale multi-agency UK emergency exercise, simulating a flood and storm crisis event.  We worked with the Hampshire and Isle of Wight Local Resilience Forum (LRF) and key partners including Hampshire and Isle of Wight Fire and Rescue Service, Hampshire Constabulary, and the Environment Agency. There were more than 300 participants in […]

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