Crisis Communication Plan Testing: Prove Your Crisis Readiness

How Social Simulator helps businesses prepare

Having a solid crisis communication plan is essential for any organization. But how do you know if your plan will hold up under real-world pressure?

Social Simulator's crisis communication exercises provide a safe and realistic environment to test your existing plan and identify areas for improvement. We create simulated crisis scenarios, complete with social media firestorms, traditional media inquiries, and internal communication challenges.

Here, in our case studies, you'll see how leading organizations have used Social Simulator to test and refine their crisis communication plans. These examples showcase the real-world impact our simulations can have on your organization's preparedness.

How can we map social media for one of the world’s largest businesses?

A major energy company commissioned us to help them audit their global social media activity. We researched, listed and analyzed all their channels, across: Facebook Instagram LinkedIn X WeChat YouTube We researched 123 different channels (plus dormant and imposter channels) with a total of 7.8million followers. Distinctions were made between global and regional accounts. Detailed […]

Cardiff University needs to test the abilities of their MA International Public Relations and Global Comms Management students. Our annual workshop provides them with theory on how to respond appropriately and effectively on social media in a crisis, and then puts their learning to the test as they respond under pressure to an unfolding crisis. […]

A major government department needed to test verification and data security concerns with senior strategic communications staff around the world. We helped shape an ongoing series of challenging scenarios for their teams, to practise responding effectively to online crises. The scenarios cover a number of current digital and information security themes including: data security the identification […]

Exercise Strong Tower was the largest counter-terrorism exercise ever conducted. Running over two days, it simulated a series of high-impact terrorist attacks across London. Working with the Home Office, the Metropolitan Police Service and a host of other emergency agencies, we helped teams rehearse and test their operational and communications response to the attacks. As […]

A prominent US energy company needed support in training their Senior Leadership Teams to respond efficiently to an unfolding cyber attack. With cyber attacks on the rise and hacktivists becoming increasingly clever, companies need to ensure that their response strategies are up-to-date and reflective of the potential dangers and issues that can arise. The scenario […]

Our client is a major energy company with more than 400 PR, social and government affairs staff across the world. There was a huge appetite for social media, but previous training had been irregular and generic. In addition, there was no way for colleagues to regularly share their experiences and tips with each other. We […]