Crisis Communication Plan Testing: Prove Your Crisis Readiness

How Social Simulator helps businesses prepare

Having a solid crisis communication plan is essential for any organization. But how do you know if your plan will hold up under real-world pressure?

Social Simulator's crisis communication exercises provide a safe and realistic environment to test your existing plan and identify areas for improvement. We create simulated crisis scenarios, complete with social media firestorms, traditional media inquiries, and internal communication challenges.

Here, in our case studies, you'll see how leading organizations have used Social Simulator to test and refine their crisis communication plans. These examples showcase the real-world impact our simulations can have on your organization's preparedness.

How do you build a community for 400 social media practitioners across 5 continents?

Our client is a major energy company with more than 400 PR, social and government affairs staff across the world. There was a huge appetite for social media, but previous training had been irregular and generic. In addition, there was no way for colleagues to regularly share their experiences and tips with each other. We […]

Rolls-Royce PLC approached us to test the global corporate affairs team, as part of a wider exercise for the global crisis management structure and processes. The scenario was a serious product issue. We brought Rolls Royce’s scenario to life with the Social Simulator platform. There were three key areas for the teams to respond to: […]

We prepared and delivered a day-long crisis exercise for Pierce County, USA. The simulation involved Public Information Officers (PIOs) from 32 organizations across 4 counties in Washington State. For this emergency preparedness simulation, we designed a realistic dry run of a terrorist incident for each of the 4 counties. Each county was subject to a […]

NDT Global needed a partner to support the preparation and delivery of two half-day crisis simulations. These simulations were needed to test the crisis response skills of two regional crisis teams in Houston, USA and Stutensee, Germany. This exercise involved representatives from the company’s business continuity, communications, operations, regulatory and global operations teams. We focussed […]

One of the world’s largest health and beauty brands wanted to ensure that their senior management teams can respond effectively to an escalating crisis. We already train this company’s communications teams on an ongoing basis, but this time they wanted us to give senior managers first hand experience of a crisis. We designed and delivered […]

We provide Centrica with the tools they need to deliver in-house crisis preparedness training. Social Simulator allows Centrica to host multiple exercises to test the response capabilities of communications teams in the UK, US and Norway. These include crisis scenarios, media injects, social media responses and news articles. We helped Centrica in the following ways: […]